Bob Gergen

Point of Care Business - Americas

Bob Gergen oversees commercial operations for PHASE Scientific Americas' Point-of-Care (POC) Business Unit, driving market expansion across diagnostics, retail health, and distribution channels. With more than three decades of experience leading sales, channel strategy, and commercial execution, Bob brings a disciplined, data-informed approach to scaling the POC portfolio.

He is recognized for building high-performing teams, optimizing go-to-market frameworks, and forging strong partnerships across the healthcare ecosystem. Before joining PHASE, Bob held senior leadership roles in diagnostics and medical technology organizations, where he led transformative growth initiatives and operational improvements.

Bob holds a reputation for clear direction, steady leadership, and an unwavering commitment to customer success.