Dawn ALLEN

Director - Marketing - Americas

Dawn oversees the strategic development and implementation of marketing initiatives for at-home diagnostic tests in the U.S. market, shaping the branding of INDICAID health and other PHASE Scientific products to drive market presence and excellence within the team.

An accomplished marketing executive with over 20 years of experience, Dawn has spent the past 12 years in leadership roles, driving transformative business growth through innovative strategies, exceptional customer experiences, and top-performing marketing teams. Her passion lies in understanding consumer choices and leveraging marketing research insights to improve patient experiences and drive revenue. She is committed to increasing company growth and profitability.

Dawn holds an MBA from East Carolina University, Greenville, North Carolina.